Case vipdom-proverka-nedvizhimosti.kiev.ua

In March 2026, we carried out a number of optimization works in the advertising account (one-time work). At the end of June 2026, we took over the project for full support, as the client wanted to improve the effectiveness of the advertising account and get more customers.

In the first stage of cooperation, we took the following actions for one-time optimization of the account.

• The advertising account was audited.
• Created new goals and remarketing audiences in the ad account to track all possible leads and collect the necessary audiences for further use.
• Optimized campaigns according to the previously provided account audit (optimization of existing campaigns, launch of new ones).
• Provided site improvement recommendations that can improve overall site conversion.

Stage: Escort

In March, we finished the optimization work, but in April, at the client's request, we still made adjustments to the campaigns.

The next stage is the transition to full account support. At the end of June 2026, we resumed full-fledged work with the account and carried out a new optimization and a number of works to improve the effectiveness of the campaigns, namely:

• Launched new campaigns (search and Pmax)
• Adjusted the work of conversions and created a new one for correct tracking of form submission.
• We regularly monitored the site and noticed in time the lack of tags on the site, which caused the lack of received conversions for several days.
• Adjusted bidding strategies and budgets to increase campaign performance.
• Checked search terms regularly.
• Analyzed direct competitors through an SEO analysis service and provided the client with a list of search terms for competitors and the keywords they use in the account. Implemented appropriate changes in campaigns.
• Made an updated analysis of the site according to the provided competitors and provided recommendations.
• Regularly maintained contact with the client, analyzed the provided data on directions and customer engagement, and responded to changes in campaign performance.

Period of the first 60 days of account support.

• Form 15 (+7.14%)
• Click on phone number 72 (+38.10%)
• Click on telegram 22 (+4.76%)
• Click on viber 20 (+566.67%)
• Click on whatsapp 20 (+900.00%)

Traffic:

• Conversions 149 (+ 61.62%)
• Cost + 56.10%
• Clicks 12,601 (+87.91%)
• Impressions 191,711 (+54.88%)
• CTR 6,57% (+21,32%)
• CPA -3,41%

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Based on the results of the work, we managed to scale the account: the number of potential leads increased by 61.62% while the budget increased by 56.10%. Traffic to the site increased by 87.91%, while cost per lead (CPA) not only did not increase, but even decreased by 3.41% compared to the previous period.

Such a result - a significant increase in traffic and conversions without an increase in the price of the lead - indicates high-quality campaign optimization and a correctly chosen account management strategy.

This case is confirmation of the importance of constant support by advertising specialists in Google Ads, because advertising always needs optimization, testing and regular work on campaigns.