Notary-mobile.com case

• Adjustment of all settings in Google Ads, GA4, GTM accounts.
• Creating conversions and remarketing audiences.
• Provided forecast and agreed budget for selected areas.
• Provided recommendations for site performance (in the future, our developers optimized site performance)

In development:

• The following types of campaigns have been developed: Keyword search, DPO search, Pmax.
• Prepared a semantic core and unique announcements for destinations and individual cities. Language features were also taken into account (advertising campaigns were developed in different languages ​​- English, Ukrainian, Russian).
• All types of announcement objects have been created.

• After launching advertising campaigns, it was important to optimize the performance of the account, so a number of works were carried out to improve the performance of the campaigns, namely:

  • Analysis of current campaigns by demographics, geo, devices, family income, etc.
  • Testing automatic bidding strategies.
  • Validation of search terms and extended lists of negative words.
  • Checked auction statistics and responded to corresponding increases in competitors' budgets.
  • Redistributed budget in campaigns according to performance.

The period of the first two months (60 days) of working with the project.

Conversions:

• Form 19
• Calls 24

Traffic:

• Clicks 657
• Impressions 15,495
• CTR 4,24%

In the first 2 months of operation, 43 leads were attracted. Below, we show the dynamics of improving work efficiency month by month.

Open in full size

Below we present the results of the account optimization of the second month with the first - 12/20/2025 - 01/18/2026 in comparison with 11/20-12/19/2025.

Conversions:

• Form 13 (+116.67%)
• Calls 15 (+66.67%)

Traffic:

• Cost +20.54%
• Clicks 311 (-10.12%)
• Impressions 4,181 (-63.05%)
• CTR 7,44 (+143,23%)
• CPA -37,65%Open in full size

During the first two months of work on the project, all settings of the account – from conversions and remarketing audiences to the semantic core – were made from scratch, taking into account the linguistic and geographical characteristics of the audience (campaigns were conducted in English, Ukrainian and Russian for individual cities). In general, during this period there was 43 leads involved: 19 applications through the form and 24 calls.

Comparing the second month with the first shows a significant improvement in performance: number of applications via form increased by 116.67%, calls - by 66.67%, and CTR - by 143.23% (to 7.44%) with a reduction in the number of impressions by 63.05% - that is, campaigns began to "hit" the target audience much more accurately. The most important result is the value of the lead (CPA) decreased by 37.65%, despite a 20.54% increase in costs, which confirms high-quality optimization and the correct selection of audiences and bids.

Such results show that even in a short period of work it was possible not only to increase the volume of leads, but also to significantly reduce their cost.
We continue to work on the project to further scale the results.