ArtWood case

Finding a target audience that will bring leads from a CPA acceptable to the client.

Forecast

• Prepared proposals with a recommended budget and allocated it to campaigns within the framework of priority.
  
• Conducted an analysis of competitors, identified "weaknesses" in competitors' ads and websites, and determined for ourselves the directions we will develop and the advantages of our website's offers.

Development

Developed campaigns by site categories:

• Search campaigns;
• DSA;
• GDN – Remarketing;
• PMax.
• PMax - Local.
• PMax - commodity.

• The most targeted semantics have been collected.
• It has been structured and distributed by ad groups.
• Cross-minus between campaigns and ad groups has been worked out.
• Collected minus words - requests that do not match the target and added to minus words lists.
• Bids have been placed according to the forecast and the agreed budget.
• Created an ad with UTP and call to action.
• Developed ad objects using the entire site.

DSA

• We have developed a campaign targeting the site's pages.
• Informational announcements have been created.
• Added targets.

GDN – Remarketing

• The "Remarketing" campaign has been developed.
• Audiences of users who have been on the site for a certain time and have not completed the target action have been added to the campaign.
• Informative, responsive ads created.

• After launching the campaigns, we began to track results and demand. To increase the effectiveness of advertising, regular optimization work was carried out and the budget was repeatedly increased due to increased demand from the target audience.
  
• After analysis, adjustments were made to our strategy.
  
• Work was carried out to expand the semantic core, primarily in the most converting ad groups.

Open in full size

Results of works for the period 11/18/25 - 12/17/25. Local campaign.

Open in full size

• Analysis of search queries, including:
  • exclusion of irrelevant requests;
  • adding conversion requests.
• Rate adjustments.
• Analysis of audience performance and subsequent targeting of advertising campaigns to the most effective.
• A/B testing of ads.
• Implementing strategies with machine learning.
• Making adjustments based on data analysis across demographics.
• Analysis of the effectiveness of product positions and selection of the most converting ones into separate campaigns.
• Etc.

• The launch of campaigns on the site category, according to priority areas and further work on optimization of the ArtWood advertising account, demonstrated an effective market entry in the first month of operation.
• It is worth considering that the key request of the client, the implementation of which was directed to the maximum amount of resources, was the attraction of potential buyers to the physical store. The advertising strategy in this direction also showed high results - a large number of visitors were attracted and offline sales were obtained.