Case Automagic

• Analyzed and correctly defined the target audience;
• Analyzed competitors and provided appropriate recommendations for the site;
• Developed a forecast for launching advertising campaigns;
• The website development department has updated and improved the site.

Campaign development

Campaigns were launched according to the agreed forecast:

• Search campaigns:
  • Separate campaigns for each service;
  • Campaign Brand;
  • Dynamic search ads.
• Campaigns Maximum efficiency
  • The main directions are presented on the site.
• Media campaigns
  • Brand campaign for the main directions;
  • Remarketing.

Campaign optimization work has been carried out all along to improve the effectiveness of advertising campaigns:

• Analyzed the received requests, corrected the semantic core, added appropriate minus words.
• Texts of ads were adjusted to improve quality.
• Adjusted bidding strategies and campaign budgets based on received conversion data and auction statistics.
• According to the client's feedback, optimization work was carried out in directions and requests that were not relevant. 

During the period of advertising campaigns, we managed to get the following number of conversions:

• Form_submitted 17;
• Click on the phone number 70;
• Click on Telegram 5;
• Conversion rate 0,74% (number of clicks 4,728);
• CTR in search 10,79%;

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In the first month of operation after a complete restart, we managed to attract new customers who contacted the service to order services.

The total number of potential customers who wanted to contact the service was 92, of which 17 were received using the form, which is a high indicator in the first month of advertising campaigns.

Provided recommendations to the client regarding the implementation of Call-Tracking on the site. Call-Tracking is the main way to get correct data about calls, and campaigns that will learn from calls will have more accurate information about the relevant audience for a given project.

At the moment, we continue cooperation, optimize advertising campaigns and provide new offers for advertising and improving the effectiveness of advertisements.