Project design and pages
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About the project
Some Nutrilogy customers arrive knowing exactly which box they want. Others can describe their goals but cannot name a product. We built an online store for the Ukrainian brand that gives both customers a clear place to start.
Two ways in
The homepage introduces the personalised daily sachet and offers a direct route to the questionnaire. Shoppers looking for a particular product can go straight to the catalogue from the header. Further down, Full and ProMax sit side by side so visitors can compare descriptions and prices before opening either page. The ready-made range has its own section.
A visual language drawn from the packaging
Against the deep green of the homepage, the lettering on a sachet and the texture of a box are easy to pick out. The catalogue switches to a light background and shows packs at a consistent scale. Yellow draws attention to the next action, whether that means starting the questionnaire or adding an item to the basket.
A closer look before checkout
On the Vital Fiber Greens page, the pack shot sits alongside a short list of product details, the price and the purchase button. Thumbnails offer other views of the packaging. Description, specifications and ingredients have separate tabs: someone checking for one ingredient can go straight to the list.
A separate start for personalisation
The questionnaire opens with an explanation of how the brand will use the answers and a request for consent. Only then does it ask for personal details, goals, lifestyle and dietary preferences. This journey is separate from the basket, so a customer buying a ready-made product can skip it entirely.
The finished store
Nutrilogy can sell its ready-made range and collect requests for a personal formula on the same site. On a phone, each screen keeps its main task in view: start a consultation on the homepage, inspect a product on its detail page or find out what the questionnaire involves. The gallery shows all three side by side.
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