Medgarant — 64% more online appointment requests

Bring in enquiries for consultations, diagnostic tests and procedures at a cost per appointment request the clinic could sustain. We reviewed competing clinics’ ads and websites, prepared a forecast and allocated the budget according to each department’s priorities.

Someone looking for an ultrasound searches differently from a parent looking for a children’s doctor. We built Google Ads Search campaigns around ultrasound, gynaecology, dentistry, urology, ophthalmology, aesthetic medicine, paediatrics and general medicine. Each specialty had its own keywords and ad copy.

We set up separate campaigns for searches for Medgarant and for competing clinic names. Dynamic Search Ads targeted service pages on the clinic’s website. We also prepared Performance Max campaigns for six specialties and a local campaign for Cherkasy.

We reviewed actual search terms, excluded irrelevant ones and expanded the keyword lists that brought in enquiries. We moved the strongest groups into separate campaigns to manage their bids and budgets individually. We tested ad variants and bidding strategies, and increased budgets as demand grew.

We compared May 26–June 24, 2026 with the previous period. Appointment form submissions grew fastest, rising from 308 to 505. That is 197 additional submissions.

The report counts each event separately. A patient who submitted a form and then called could appear in both rows.