Southland Signs site development for the US market
Industry and equipment · Advertising, media and printing
Project design and pages
About the project
Customer information:
https://southlandsigns.com/
Customer: Company for the production and repair of advertising signs.
Location: USA
The previous site was developed by the customer, had limited functionality and was not ready for SEO promotion (complex and unclear structure, unfinished landing pages, outdated design and adaptation problems). We started work with a deep audit. It was important to analyze the structure of the site, its competitors and the niche in general, as well as to provide all the necessary functionality so that the new site was ready for further promotion. In addition, from the very beginning we aimed to improve the user experience, so usability was an important part of the project, as well as an attractive design. During the development process, we had to change a lot to achieve both the visual component, which was important for the client, and the ease of use, which was important for us. After the development, we received an updated site with the features we needed to move forward. Thanks to a preliminary audit, the site has a clear structure with the necessary landing pages.
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