Case study of parfmommy.com.ua site development

The main goals of the project:

• Create a modern and aesthetic online store that conveys the atmosphere of a niche perfumery.
• Present a large range of fragrances in a clear and logical structure.
• Create a convenient catalog with the ability to search and filter products.
• Divide the assortment by gender, type of perfume and other characteristics.
• Implement separate categories for niche, ultra-niche and boutique perfumery, extracts, perfumes, perfumed and eau de toilette.
• Introduce separate sections for new arrivals, sets, gift sets and perfume houses.
• Emphasize the originality of products and build trust in the store.
• Implement a convenient process of online shopping and ordering perfumes.

The Parfmommy site is implemented as a full-fledged online store with a perfumery catalog, search, personal account, shopping cart and ordering.

Special attention is paid to working with a large assortment. The catalog allows you to structure products by categories, manufacturers, countries of origin, types of aromas and individual notes.

Basic e-commerce functions are available on the site: product search, catalog, category pages, fragrance cards, shopping cart, personal account and information sections.

• Perfume aesthetics - the design focuses on the fragrances and brands themselves, creating the feeling of a premium and specialized store.
• Clear directory structure - the user can quickly navigate to women's, men's, unisex, niche or boutique perfumes.
• Advanced filtering - products can be selected by article, type of product, manufacturer, country of origin, type of aroma and notes.
• Selection by aromatic notes - the catalog allows you to search compositions by such characteristics as vanilla, musk, bergamot, sandalwood, amber, jasmine, rose, oud and many other notes.
• Emphasis on new releases and hits - Items can be marked as NEW, Best Sellers, Hits, or Parfmommy Recommendations.
• Author content section — Instagram is integrated into the site and complements the catalog with live fragrance reviews and thematic selections.

• Full catalog of niche perfumery with a large number of product items.
• Advanced filtering system by gender, manufacturer, country of origin, fragrance type and notes.
• Product search to quickly find the desired composition.
• Online shopping cart and checkout.
• Personal account for users.
• Categories of women's, men's and unisex perfumes.
• Separate categories of niche, ultra-niche and boutique perfumery.
• Categories by type of perfumery: extracts, perfumes, eau de parfum, eau de toilette and colognes.
• "Perfume houses" section with the brands represented in the store.
• Sets and gift sets to get to know several fragrances or choose a gift.
• Section "New Arrivals" for current releases and news.
• Section “Authenticity Guaranteed” with information about the originality of products.
• Drank perfumes is a key feature of the store, which allows you to get acquainted with expensive and rare fragrances without having to immediately buy a full-sized bottle.
• Instagram content with author reviews and recommendations.
• FAQ with answers to popular questions about the originality of products, consultations and other conditions of purchase.
• Delivery across Ukraine by courier or to the Nova Poshta branch.
• Secure payments and Terms of Use, Privacy and Returns information pages.

A structured content model is particularly important for Parfmommy. A large catalog allows you to create separate landing pages for different categories, brands, types of fragrances and search queries.

The site contains separate categories for niche and ultra-niche perfumery, perfumes, extracts, perfumed water, collections and other areas.

Filtering by manufacturer, country of origin, fragrance direction and notes further helps to structure the catalog and creates a basis for further organic promotion.

Author content also plays an important role. Parfmommy combines e-commerce with a perfume blog and video reviews, helping not only to sell products, but also to introduce the audience to fragrances and build brand expertise.

The site is adapted for use on different types of devices.

The mobile version retains the basic functionality of the online store: search, catalog, filtering, viewing products, working with the shopping cart and placing an order.

Special attention was paid to the convenience of working with a large catalog from a smartphone - the user can quickly go to the desired category or use filters to search for a fragrance.

As a result, the following is implemented:

• A modern online store that matches the positioning Parfmommy as a specialized store of niche perfumery.
• Structured catalog with categories of women's, men's, unisex, niche, ultra-niche and boutique perfumes.
• Advanced search and filtering system based on aroma characteristics.
• Convenient presentation of brands, novelties, hits and recommended compositions.
• Full-featured online shopping and checkout tools.
• Separate mechanics for selling perfumes in drinking format.
• Integration of author content and Instagram reviews.
• Information sections on product authenticity, delivery, payment and other purchase conditions.
• A content structure that creates the basis for further SEO promotion and catalog scaling.

Parfmommy is an example of modern niche e-commerce, where an online store is combined with author's perfume content. Thanks to the structured catalog, detailed filtering, recommendations and the possibility to purchase fragrance in drinking format, the user can not only find perfumes, but gradually discover new compositions and form his own fragrance collection.