Benzotrade online store development case | Husqvarna dealer

In the case of this case, we had several challenges at once:

• maximum efficiency of task execution;
• downloading and preparing a catalog of several thousand products using supplier feeds;

In addition, we set ourselves the task of building convenient communication with the customer, setting the right priorities during development, avoiding the creation of impractical functionality, and finding the optimal balance between system limitations and business requirements of a similar direction. We want to share the nuances that often arise in such developments.

For us, the first stage of development is always the definition of the main tasks, from which we start when choosing work methods.

An important point is to take into account the specifics of e-commerce, which had to remain comfortable for both parties: buyers and sellers. Our team has set itself another task - to make the Benzotrade online resource as user-friendly and presentable as possible for the average consumer. We needed to develop an online store and make it a full-fledged sales channel.

After defining the tasks and agreeing them with the customers, we proceeded directly to the design of the project. In the process, our specialists took into account not only the basic principles of web design, but also important rules of usability (convenience for the consumer), namely:

• well-chosen colors - quite bright, but, nevertheless, not obtrusive, design in the main theme of the store, use of icons and elements in the style of business themes. All this was necessary so that customers understood that they had reached the right address;
• logically placed elements, as well as the ability to find the necessary "point" of the site and the necessary information in just a couple of clicks;
• the use of fonts of different sizes and colors, which make the perception of information more accessible;
• the presence of bright informative buttons, which is the key to a call to action in the online store.

We also offered the client a CMS Opencart created specifically for e-commerce, which includes a basic set of functions. With their help, it is as easy as possible to manage an unlimited number of goods, orders and customers. The main advantage of the engine is SEO-adaptability, as well as the expansion of functionality, if there is a need for this.

While developing the online store, we carefully worked on its main elements.

An SEO-responsive variant with a filter binding was created. This made it possible to assign a unique CNC URL to each parameter when creating the catalog, which in turn has a positive effect on the SEO process of promoting the online store in the future. Also, for individual categories, products or single filter pages, it is possible to set metadata according to templates.

When filtering in the general catalog, the client sees the selected product parameters in the filter.

When creating them, the main emphasis was placed on a large photo in several angles, which allowed to present the product as much as possible.

Characteristics are displayed to the right of the main image. And in the administrative panel, you can add the necessary options, characteristics, promotions, set all the necessary parameters of the product.

Available functionality is always at hand and displayed in its place.

All this can be done on one page, since the task execution logic is based on the appearance of available delivery and payment methods and entering all the necessary data to complete the order.

During development, we made the site available in two languages: Ukrainian and Russian, but others can be added without our participation.

Namely:

• automatic filling and formation of metadata;
• robots.txt index file;
• function of adding product description on any pages;
• correct assembly of CNC;
• the ability to connect analytics counters, remarketing, online assistants directly from the admin panel.

After the development of the online functionality, the online garden equipment store "Benzotrade" was immediately launched. At the moment, the resource is working and already making a profit.

But the work on its improvement is still carried out primarily by the customer himself, because only careful analysis and constant monitoring allows improving the work of the business.