Case study of bezfiltriv.com.ua site development
Advertising, media and printing · Industry and equipment
Project design and pages
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About the project
Site: bezfiltriv.com.ua
Location: Kyiv, Ukraine
Direction: promotional and souvenir products, branding and corporate gifts
"No Filters" is an advertising and souvenir agency specializing in the creation of branded products for business. The company works with corporate clothing, business souvenirs, gift sets, printing, packaging, accessories, equipment and various types of branding.
The main goal of the project was to create a modern corporate website that systematically presents the company's work areas, demonstrates implemented projects and provides a convenient channel of communication with potential customers.
Concept of the project
The specifics of the company's activities include a wide range of services, various production technologies, and a significant number of branded product options.
Therefore, one of the key tasks was the creation of an understandable information structure that allows the user to quickly determine the desired direction, familiarize himself with the agency's capabilities and proceed to the discussion of the future order.
The site is not built as a classic online store, but as a corporate resource focused on the presentation of services and the generation of requests.
Site structure
The company's main activities are divided into separate thematic pages.
The site presents:
- branding of corporate clothing;
- business souvenirs;
- corporate gifts;
- equipment branding;
- leather goods;
- printing products;
- design and manufacture of packaging;
- application of logos;
- other promotional and souvenir solutions.
This approach makes it possible to reveal each service in detail and simplify navigation for users with different needs.
Visual presentation
Since the decision to cooperate in this area largely depends on the quality of the finished products, considerable attention was paid to the visual part of the site.
Photographs of completed works are used as one of the main tools for presenting the company's competencies.
Gallery allows:
- demonstrate the quality of finished products;
- present different branding formats;
- show the possibilities of working with different materials;
- form a potential client's idea of the future result.
Thus, the portfolio performs not only a presentational but also a commercial function.
Branding technologies
The site presents various methods of applying brand symbols and product design.
Among them:
- machine embroidery;
- screen printing;
- thermal transfer;
- engraving;
- embossing;
- UV printing;
- UV DTF;
- sublimation;
- decal;
- other application technologies.
The division by areas and types of services helps users navigate the available opportunities without the need to first understand production processes.
User interaction
The main target action on the site is to refer a potential client to the company.
Therefore, the user script is built in such a way that after familiarizing with the services or work examples, the user can quickly go to the consultation.
Key pages include:
- CTA elements;
- feedback forms;
- contact details;
- transitions to the relevant areas of services.
This shortens the path from the first acquaintance with the company to sending the request.
Building trust
For a corporate B2B site, it is important not only to present services, but also to confirm the company's competence.
For this, the site uses several types of content:
- examples of completed works;
- customer reviews;
- company information;
- description of technologies and services;
- expert materials;
- contact information.
The combination of these elements helps the potential customer get enough information to make an initial decision about cooperation.
Content direction
The site structure also includes a blog with thematic materials on advertising products, application technologies, corporate clothing and gift solutions.
The content section performs several functions at once:
- demonstrates the company's expertise;
- provides additional information to potential customers;
- expands the semantic coverage of the site;
- forms the basis for further SEO promotion.
AI direction
A separate element of the company's positioning is the use of modern AI tools in working with creative concepts.
The site includes a separate GPT section that complements the agency's main services and emphasizes its focus on modern digital technologies.
This allows you to expand the approach to the development of ideas and preliminary visualization of future branded solutions.
Result
Within the framework of the project, a corporate site was created that comprehensively presents the agency's activities "No Filters" and supports its core business tasks.
The implemented solution allows:
- systematize a wide list of services;
- present the main areas of branding;
- demonstrate a portfolio of implemented projects;
- build trust in the company;
- attract potential customers through forms and CTAs;
- develop expert content;
- create a basis for SEO promotion;
- emphasize the modern positioning of the brand.
As a result, the site became a full-fledged digital representation of the company, which combines the presentation of services, portfolio, expert content and tools for attracting new applications.
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