Project design and pages
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About the project
AB Roofing is a roofing company based in Edmonton, Alberta, Canada. The team replaces and repairs roofs and installs eavestroughs and siding. We developed an English-language corporate website bringing together its services, completed projects and convenient ways to contact the company.
The task: help homeowners choose a contractor
Someone looking for roofing services needs more than a service list and a phone number. They need to know whether the company serves their area, what projects it has completed, how the process works and how to get started. These questions shaped the website structure.
The homepage introduces AB Roofing step by step: from its specialisation and team strengths to services, customer reviews, the work process and a roof inspection request form.
A structure built around services and the local market
Individual pages cover roof replacement, damage repair, roof inspections, new construction, eavestroughs, siding and other services. Visitors can go directly to the service they need without searching through a general company description.
A dedicated service area section helps customers in Edmonton and nearby communities check coverage. Company information, a blog and frequently asked questions complement the service pages.
Design that showcases the company's work
The design combines dark roofing photographs, light information sections and the brand's red accents. Large headings establish a clear hierarchy, while prominent buttons lead visitors to request an inspection or an estimate.
The portfolio presents project photographs and details of the work completed. Customer reviews and information about certification, insurance and warranties sit alongside the service offering, where they help visitors assess the contractor.
Getting in touch without extra steps
The phone number and request button are available in the header. Calls to action appear throughout the key sections. The enquiry form includes a name, phone number, address or postal code, required service and comments, giving the team context before the first conversation.
The website runs on WordPress. Its responsive layout lets visitors browse services, projects and contact details on a computer or smartphone.
The result
AB Roofing received a corporate website presenting its roofing services to the Canadian market. Services, coverage areas, portfolio projects, reviews and enquiry forms are brought together in one place. The structure supports further development of the service pages and their use in future marketing.
Planning a similar project? Explore our website development service. We cover this client's advertising work in a separate AB Roofing Google Ads case study.
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