Proposal hypotheses
We define audiences, motives and arguments for the test. Each group of materials should explain a separate reason for choosing the product.
Advertising in Google
Demand Gen
Get people interested in your product through images and videos when they aren't looking for it directly. We create Demand Gen campaigns around offers, materials and measurable actions.
When needed
With what task we will help.
You need to expand familiarity with the product beyond the generated search demand. The format especially needs materials that quickly explain the benefits and lead to a clear page.
Composition of work
What we do.
Visual materials
We are preparing requirements for videos, images and texts. We check whether the offer is clear without additional explanations and whether the page corresponds to it.
Channels and targets
We match the available placements and settings to the task. Demand Gen covers Google's visual surfaces, including YouTube, Discover, Gmail and GDN; we check the specific set in the account.
Tests and solutions
We compare materials and audiences by agreed actions and quality of appeals. We fix the conclusions for new creatives without changing all test conditions at the same time.
Collaboration result
What will be received by your team.
Demand Gen Campaign, Offer and Material Test Map and Next Steps Report. Separately, we agree whether work is needed only with GDN or a wider set of channels.
Preparation
What is required to start.
Images, videos, offers, landing pages and verified analytics. We determine the resource of the team for regular updating of materials.
Cost
It depends estimate.
Number of offers, creative sets, markets and tests. Filming, editing, design and refinement of analytics are evaluated according to the agreed scope.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Examples from practice
Demand Gen in a set of advertising campaigns.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
Evaluating agreed target actions. When switching from Display, we check exclusions and settings to correctly compare periods.
FAQ
Frequently Asked Questions
The search responds to the formulated query. Demand Gen works through visual offer and familiarity with the product, so it requires a different logic of materials and evaluation.
Media page dedicated to work with GDN. Here we plan wider promotion through visual channels and offer tests; these tasks can use the same campaign type during setup.
Yes. First, we check their quality, compliance with formats and advertising task. If new versions are required, we agree on specific adaptations.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.