One hypothesis per material
Fix the audience, argument and action. For the test, it is useful to distinguish the offers, and not just change the color of the button in the same banner.
Design and branding
Design of advertising creatives
We are preparing materials for the advertising offer and the place of display. We separate the new concept from the adaptation of the finished layout so that the scope of work is clear.
Composition of the service
Solution under your task.
Preparing formats
We agree on sites, proportions and placement. We check readability on the phone and the position of important elements next to the platform interface.
Link to page
The terms, price and promise in the ad must match the landing page. If the required argument is not available on the site, we fix it before launch.
Materials for testing
We give each option an understandable name and a description of the hypothesis. The following changes can be determined based on the results of advertising; running campaigns is not automatically included in the design.
Cost
Scope and Budget
According to the agreed volume
We fix the final composition of the works, the terms and scope of the edits before the beginning. A separate fixed price for this service has not been published.
Sequence of work
How we move to result.
- 01
Brief and structure
Align media, materials, audience and list of results. We fix the framework of the concept and the order of edits.
- 02
Concept and detailing
We show the direction of the solution, receive consolidated feedback and detail the agreed option.
- 03
Validation and transmission
We transmit the agreed formats and variants of the message with understandable file names. We check the readability on the phone and the rights to the used materials.
Preparation
What to prepare before start.
Offer, sites, photo or video, brand materials and landing page required. Separately note restrictions on wording and use of images.
FAQ
Frequently Asked Questions
Nope. Adaptation transfers an agreed concept into another format. A new concept changes the argument, composition, or presentation.
We agree on their volume before the start. A static banner, a video montage, and an animated clip require different materials and estimates.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.