Composition of the service
Solution under your task.
01Mark or full brand system?
The logo solves the problem of identification. If you need rules for designing posts, presentations, or packaging, you should define the scope of the guideline separately. It helps not to expect the result of a whole branding from one sign.
02Validation in actual size
We evaluate the readability of the title, silhouette and contrast on light and dark backgrounds. Different layouts may be required for the avatar, site header, and print — we agree on their list before development.
03Concept and feedback
Explain how the decision relates to the nature of the product. We collect the edits in one agreed list: what needs to be changed and what problem it solves. We fix the number of concepts and rounds in the offer.
04Files for further work
Harmonize vector and raster formats, transparent background, color and monochrome versions. Vector is needed for scaling and export files for daily use by the team.