Requests and intent
We separate requests by services and readiness to buy. Information search, brand and specific order require different solutions.
Advertising in Google
Google Ads search advertising
Engage people when they are looking for your product or service. We associate a search request, an ad, and a page with a specific action: a request or a purchase.
When needed
With what task we will help.
There is a generated demand, but the site does not receive enough targeted traffic. Or the campaigns are already running, but the budget is spent on irrelevant requests. First, we determine which products, services and regions are appropriate to promote.
Composition of work
What we do.
Structure and announcements
We are preparing ad groups, titles, descriptions and additional links. For each group, select the page that corresponds to the request.
Conversions and launch
Checking applications, calls and purchases, geography and schedule. We coordinate the budget and bidding strategy based on the available data.
Query optimization
We review the available search terms, add negative keywords and check the quality of the leads. We make decisions based on results, not just clickability.
Collaboration result
What will be received by your team.
Structured search campaigns, agreed ads and report on costs, conversions and call quality. In the support plan, we fix which groups to develop and which pages need changes.
Preparation
What is required to start.
List of priority services, regions, competitive advantages, working landing pages and access to analytics. Lead evaluation requires feedback from the manager.
Cost
It depends estimate.
The number of directions, regions and languages, the volume of requests and the status of analytics. We calculate the advertising budget and finalizing the pages separately.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We analyze actual requests and the quality of requests. We update negative keywords, geography and messages based on data, not just the original plan.
FAQ
Frequently Asked Questions
Advertising gives paid ad impressions under the terms of the auction. SEO develops the organic visibility of the site. The tools can complement each other but have different jobs and budgets.
The cost of the service and the costs of the advertising account are agreed separately. The target conversion price in the settings is not a guarantee of a fixed cost for each bid.
Checking query intent, offer, page, measurement, and hit processing. Increasing the budget alone does not eliminate these problems.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.