Contact script
Identify the main idea, audience and action after viewing. We are preparing recommendations for the beginning of the video, credits and appeal.
Advertising in Google
Video ads on YouTube
Explain the product through video and lead the viewer to the next step. We plan advertising on YouTube for a specific task: acquaintance, viewing or action.
When needed
With what task we will help.
The benefit of a product is easier to show than to describe: a performance demonstration, a user experience, or an explanation of a complex service. Not only the video is important for sales, but also the offer and the landing page.
Composition of work
What we do.
Video preparation
Checking available videos, proportions, duration and landing pages. We coordinate adaptations; shooting and editing are not automatically enabled.
Target campaign
Select an available setting for reach, views, or conversions. For action tasks, we consider Demand Gen instead of outdated Video Action scenarios.
Analysis of materials
We compare videos according to agreed indicators, analyze transitions and conversions. We separate the viewing of advertising from the fact of purchase.
Collaboration result
What will be received by your team.
Video ad plan, launched campaigns, and insights on clips and audiences. The team receives recommendations on which materials should be refined or tested next.
Preparation
What is required to start.
Video or readiness to create it, access to the channel to work with materials, site and analytics. We agree to the rights to the video, music and images used.
Cost
It depends estimate.
Number of commercials, targets, markets and customization options. Video production and advertising costs are calculated separately from campaign management.
After getting acquainted with the task, we agree on the composition of work, terms and cost before the start of cooperation.
Sequence of work
How we move to result.
- 01
Target and Validation
Determine the target action, geography, budget and readiness for measurement. We check the page and accesses.
- 02
Materials and settings
We are preparing agreed messages, structure and campaign parameters. We check transitions and test events.
- 03
Launch and conclusions
We evaluate the result by the chosen goal: reach, views or targeted actions. Video production and advertising budget are agreed separately.
FAQ
Frequently Asked Questions
First you need to prepare the material. We can formulate advertising tasks and requirements for adaptations, and production is agreed separately.
These are different tasks. Reach and views are important for product awareness, targeted actions and their quality for sales. We define the goal before choosing a campaign.
Yes, if they meet the chosen format and platform requirements. We check the readability, composition and appeal on the phone screen.
Let's start with the conversation
You have an idea.
We have the solution.
A few words about the business and the task. Let's discuss what next step would be useful.