Case study of selectplus.com.ua site development

The main goals of the project:

• Create a modern and aesthetic online store that conveys the atmosphere of a premium perfumery.

• Present a large assortment of fragrances, brands and categories in a convenient structure.

• Implement a full-fledged catalog with filtering by article, product type, brand, country of origin, aromatic directions and notes. Add the possibility of online shopping and ordering.

• Introduce separate categories for unisex, women's, men's and boutique perfumes, extracts, perfumes, eau de toilette and perfume, miniatures and gift sets.

• Create pages of brands, novelties, thematic selections and special offers.

• Build trust in the store through information about the originality of products, certificates, delivery conditions and reviews.

The site is implemented on the Opencart platform. It is focused on a large product catalog and convenient management of the assortment.

Particular attention was paid to the structure of the catalog, navigation and the ability to quickly find the desired fragrance among a large number of items.

Product search, personal account, shopping cart, catalog, brand pages, selections and informational sections are available on the site.

•  Premium aesthetics — the design is built around the visual presentation of fragrances and brands, without overloading with unnecessary elements.

•  Clear directory structure - the user can go to the desired category or find a fragrance by specific parameters.

•  Convenient filtering — filters by gender, type of perfumery, manufacturer, country of origin, aromatic direction and notes have been implemented.

•  Selections and recommendations - a separate section helps you search for fragrances not only by technical characteristics, but also by mood and concept.

•  Emphasis on goods - Fragrance cards include brand name, composition name, bestseller/hit status or recommendation and current price.

•  Full catalog of perfumery with a large number of product items.

•  Advanced filtering system by categories, brands, countries, fragrance types and notes.

•  Product search to quickly find the right fragrance.

•  Online shopping cart and checkout.

•  Personal account for user work with orders.

•  Brand catalog with featured producers of niche and boutique perfumery.

•  "Selections" section with themed fragrance collections.

•  Separate news section for the presentation of current receipts.

•  Information block on originality of products and certificates - Select positions the assortment as an original perfumery with supplies from official offices or distributors.

•  Drank the perfume — the ability to purchase fragrances in 3, 5, 10 and 20 ml formats, which allows you to get to know the composition without purchasing a full-size bottle.

•  Delivery across Ukraine through Nova Poshta, as well as the possibility of self-pickup from the Kyiv studio.

•  FAQ with answers to key questions about product authenticity, packaging, drinking and delivery.

•  Contact block with studio address, phone, email and work schedule.

The content structure plays a separate role in the project. A large number of categories, brands, products and filters create a basis for convenient navigation and organic promotion of the site.

Additionally implemented section news, where materials about perfumery trends, novelties and current compositions are published. For example, in 2026, Select talks about new trends in niche perfumery and current aromatic trends.

The site is adapted for use on different types of devices.

The mobile version retains the key functionality of the store: search, catalog, filtering, browsing products, working with the basket and placing an order.

Special attention was paid to the convenience of viewing a large assortment from a smartphone - the user can quickly go to the desired category or use filters to search for a fragrance.

As a result, the following is implemented:

• A modern online store that corresponds to the premium positioning Select.

• Convenient catalog with a large number of niche and boutique brands.

• Advanced search and filter system for quick fragrance selection.

• Structured presentation of more than 100 brands and a wide range of perfumes.

• Online shopping, checkout and shipping tools.

• Separate mechanics for selling travel versions and drinking perfumes.

• Informational pages that build trust in the store and explain the benefits of Select.

• A content framework for further SEO development and attracting organic traffic.

Select is an example of how a modern e-commerce site can turn a large assortment of niche perfumes into a clear, aesthetic and convenient digital space, where the user can not only purchase a fragrance, but also find his own composition.