Case / “HBMedical” / Modern clinical diagnostic center / SEO

Completed work:

1. A detailed site audit was performed.
2. Development of a technical task for a programmer to eliminate errors based on a site audit.
3. Analysis of competitors in Google search results.
4. Analysis of search queries.
5. Selection of keywords, compilation of the semantic core (SE) by main categories.
6. Development of relevance map.
7. Improved meta tag for pages.
8. Analysis of competitors by submission of doctor pages on websites.
9. Development of technical terms of reference for the form for specialist pages for the Doctors category.
10. Development offers regarding finalization of the "Doctors" category pages to a single format based on competitor analysis.
11. Connecting and configuring key query analytics.
12. Report prepared.

Work plan for the next month:

1. Analysis of data from search engines.
2. Elimination of errors based on the results of the site audit - report.
3. Correct setting of the txt file.
4. Refinement of semantics for new categories.
5. Relevance map adjustment.
6. Adding meta tags to the site based on the relevance map.
7. Writing texts for categories.
8. Placement of texts and optimization of the following categories.
9. Filling and optimizing the business card in Google My Business.
10. Buying links.
11. Site position monitoring.
12. Preparing the report.

Position statistics for key queries in Google:

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Google Search Console. Efficiency

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