Case study of savitskyswim.com site development

The main goals of the project:

• Create a modern website of an online swimming school that motivates and builds confidence in the coach.
• Clearly present the main offer - teaching swimming from zero to long distances.
• Show who the program is for and what problems it helps to solve.
• It is clear to present the results that the student can achieve during the course.
• Present training programs with different levels of coaching support.
• Demonstrate sports experience and professional achievements of Andrii Savytskyi.
• Add social proof and course performance indicators.
• Implement a convenient path from getting to know the program to enrolling in the course.
• Answer the basic questions and objections of potential students.

The site is implemented on WordPress, as a presentation and conversion resource of an online school.

The structure is built in such a way that the user gradually familiarizes himself with the course, determines whether the program is suitable for him, learns about the results, training formats and the trainer, and then proceeds to registration.

The site has separate sections for Learning Outcomes, Programs, Trainer Information, Achievements, Feedback/Social Proof, and FAQs.

When creating a design, the main emphasis is on emotional presentation, trainer's expertise and clear presentation of the result.
The first screen immediately communicates the main idea of the school: "Zero to Long Distance Swimming".

Next to the key offer is a call to enroll in the course, which allows the user to immediately go to the target action.

The structure of the page is built according to the principle of gradual warm-up:

• problem and motivation to start;
• for whom the course is suitable;
• expected result;
• stages of progress;
• training programs;
• trainer expertise;
• sports achievements;
• social evidence;
• answers to questions;
• record form.

This approach allows the user to get answers to basic questions even before making a decision about training.

The website implements:

• presentation of online swimming course;
• separate block "Who is this course for";
• presentation of training results;
• structured description of progress stages;
• three training programs;
• information about the terms and conditions of each program;
• presentation of the trainer and his professional experience;
• block with sports achievements;
• course performance indicators;
• FAQ with answers to common questions;
• CTA-elements to go to the record;
• course application form;
• the ability to leave a phone number for communication via Telegram or Viber.

Training is built step by step, from basic technique and confidence in the water to systematic training, endurance development and preparation for long distances.

The site is adapted to work on different types of devices.

The user can view the program, get acquainted with the results, learn information about the trainer, compare training formats and leave a request from a smartphone, tablet or computer.

Special attention was paid to the accessibility of the main CTAs and the registration form, because the main goal of the site is to convert an interested visitor into a potential student.

As a result, the following is implemented:

• modern online swimming school site;
• clear positioning and presentation of the main offer;
• structured description of the training program;
• a separate block for determining the target audience;
• presentation of results at different stages of training;
• three program formats with different levels of support;
• a detailed presentation of the coach and his sports achievements;
• block with social proof and student results;
• FAQ with answers to basic questions;
• consistent course sales structure;
• CTA to go to record;
• application form with the possibility to leave a contact for communication;
• adaptive interface for different devices.

SavitskySwim is an example of a site that combines the expertise of a trainer, a clear training program, and a strong focus on results. The structure of the resource helps the potential learner to go all the way from awareness of the problem and familiarity with the course to choosing the appropriate learning and recording format.

Thanks to the combination of specific results, sports achievements of the coach, different support formats and a clear CTA, the site works not only as a presentation of an online school, but also as a tool for attracting new students and selling the curriculum.