Corporate site for OHP Service – equipment and engineering solutions for the food industry

The main goal was to create a corporate site that simultaneously presents the company's production capabilities, introduces the potential client to the equipment, and demonstrates OHP Service's comprehensive approach to project implementation.

Within the scope of development, it was necessary to:

• to form a professional image of the engineering company;
• present the main areas of equipment in a clear structure;
• create a catalog of technological solutions;
• separately show the list of engineering and service services;
• demonstrate the experience and production competences of the company;
• present implemented projects and the team;
• provide quick access to consultation;
• make the site convenient for further expansion of the catalog;
• prepare separate hardware pages for search promotion.

A multi-page site has been created for OHP Service, where information is divided according to the main needs of the B2B client.

From the main page, the user can go to the catalog of equipment, services, company information, gallery and contacts.

The main areas of work are presented in separate blocks:

• bakery and confectionery equipment;
• systems of storage, transportation and dosing of flour and liquid components;
• equipment design;
• installation and service.

Such an architecture allows a potential customer to quickly go in the right direction without browsing the entire site in search of a specific service.

An important part of the site has become a catalog of equipment for bakery and confectionery industries.

It presents individual technological solutions, including:

• automatic line for straw production;
• line for the production of round wheat and rye bread;
• line for the production of loaves and oval loaves;
• line for the production of shaped bread and bakery products;
• solutions for storage, transportation and dosing of flour and liquid components.

Instead of placing all the equipment on one long page, categorization is used, thanks to which the catalog remains clear even when the number of items increases further.

This approach also makes it possible to create separate pages for specific technological solutions and develop them for SEO promotion.

OHP Service works not only as an equipment manufacturer, so it was important to separately show the service and engineering components of the company's work.

The website offers the following services:

• overhaul of food equipment;
• design and development of technological lines;
• manufacturing equipment according to individual parameters;
• installation at the enterprise;
• commissioning works;
• equipment commissioning;
• metalworking;
• regular service and maintenance.

Thanks to this, the site shows the user not a separate service or a piece of equipment, but the entire cycle of cooperation — from the creation of an engineering solution to its further maintenance.

For the B2B audience in the field of industrial equipment, trust in the contractor plays an important role.

Therefore, the site presents separately the experience of OHP Service and the main indicators of the company:

• more than 20 years of work on the market;
• more than 150 implemented projects;
• more than 50 client enterprises;
• a team of over 50 specialists.

The "About the company" page also shows the development of OHP Service from work with the supply and service of food equipment to the implementation of complex engineering projects, own design and systems for the automation of production processes.

A separate unit introduces potential clients to key team members — the Director, Deputy Director, Chief Engineer, and Chief Energy Engineer.

This helps to make the B2B company more open and show the expertise of the people directly responsible for project implementation.

The visual concept of the site is built around industrial and engineering themes.

The main emphasis is on real equipment, production lines and technological processes. This approach allows you to immediately show the specifics of the company's activities and avoid abstract corporate design.

Information is divided into compact content blocks so that even complex technical areas are easy to review.

On the main page, the user is introduced to:

• areas of activity;
• by the company and its experience;
• equipment catalog;
• engineering services;
• the opportunity to receive advice.

The main sections are placed in the menu, and the equipment categories are available directly from the catalog.

For a company that works with industrial equipment, it is important not only to describe its capabilities, but also to demonstrate them visually.

That is why a separate "Gallery" section has been added to the site structure, which can be used for the presentation of equipment, production processes and implemented solutions.

This helps the potential customer to get more information about the real experience of the company even before the first contact.

One of the key scenarios of the site is to move the user from viewing equipment to direct communication with the company.

To do this, the pages use a CTA with an offer to get advice and choose a solution for a specific production.

The feedback form is as concise as possible: the user specifies a name, phone or email and can add a message with details of his request.

A separate contact page contains:

• company phones;
• email;
• physical address in Cherkasy;
• application form;
• integrated Google Maps.

Thus, the client can choose the most convenient way of communication without additional search for contact information.

The corporate site is designed so that basic information about equipment and services remains available not only from a computer, but also from smartphones and tablets.

This is especially important for the B2B segment: a company manager, engineer or technical specialist can view the site directly in production or during a business trip.

Equipment categories, main benefits, contact details and application form remain available within the short user script.

As a result, a corporate site was created that comprehensively presents OHP Service as a manufacturing and engineering company in the field of food equipment.

Implemented:

• modern presentation of the company and its expertise;
• structured catalog of bakery and confectionery equipment;
• a separate area of ​​systems for storage, transportation and dosing of components;
• presentation of a complete list of engineering and service services;
• separate pages for technological solutions;
• blocks with experience, metrics and company team;
• a gallery for displaying works;
• convenient system of transition to consultation;
• feedback form;
• contact page with Google Maps integration;
• structure that can be further scaled with new categories and equipment.

The OHP Service website has become not just an online catalog of production equipment, but a full-fledged presentation of the company's engineering capabilities.

It helps a potential client to go through a logical path: familiarize himself with the company, find the necessary type of equipment, evaluate the list of available services and contact specialists to develop a solution for specific food production.