Case study of auris.com.ua site development

The main goals of the project:

• Create a modern and convenient website of the medical center.
• Present a wide list of medical services and directions of the clinic.
• Make the search for the necessary doctor or service as simple as possible.
• Structure information about consultations, diagnostics, tests, ultrasound, auditory rehabilitation and Check-Up.
• Introduce the team of doctors and their specialties.
• Give the user the opportunity to quickly make an appointment online.
• Provide convenient access to prices, contacts, addresses and work schedule.
• Present the benefits of the clinic and build trust in the medical center.

The site is implemented as a full-fledged information and service resource of a medical center with a catalog of services, pages of doctors, information about the clinic, prices, articles and the possibility of online registration.

The structure of the site is built in such a way that the user can quickly go to the desired direction: doctor's consultation, hearing diagnosis, ultrasound, tests, hearing prosthesis or Check-Up.

• The main emphasis is on ease of navigation and quick appointment.
• Services are divided into clear directions: doctor's consultations, hearing diagnostics, ultrasound, tests, hearing aids and Check-Up.
• The user can go directly to the required medical service or select the required specialist.
• Services pages provide key information, benefits, enrollment terms and application form.
• Information about the two clinic locations, phone numbers and opening hours are available in the contact section.

• Online appointment - the user can leave a request through the form on the website.
• Directory of medical services with distribution by main directions.
• Doctor pages with an indication of specialization and the possibility of recording.
• Hearing diagnostics — KSVP, audiometry for children and adults, services of a deaf teacher.
• Hearing aids — selection and maintenance of hearing aids, manufacture of ear inserts, repair of the devices.
• Ultrasound diagnostics — Ultrasound of the heart, abdominal cavity, thyroid gland, kidneys and bladder, veins of the lower extremities and other studies.
• Laboratory diagnostics and analyses.
• Program Check-Up for different needs and categories of patients.
• Medical certificates.
• Feedback form for recording and consultation.
• Information about prices, contacts, work schedule and license of the Ministry of Health.

One of the key tasks of the project was to structure a large number of medical services in such a way that the user could quickly find the right direction.

The website presents:

• consultations of doctors;
• neurology;
• allergology;
• pediatrics;
• cardiology;
• gynecology;
• therapy;
• proctology;
• urology;
• endocrinology;
• dermatology;
• gastroenterology;
• ENT for adults and children;
• surdology;
• hearing diagnostics;
• audiometry;
• KSVP-hearing diagnostics;
• teacher of the deaf;
• hearing aids;
• making ear plugs;
• repair of hearing aids;
• Ultrasound;
• analyses;
• FENO test;
• medical certificates;
• pressotherapy;
• Program Check-Up.

Particular attention is paid to the information component of the site.

In the articles section, users can get useful information about health, diagnosis, medical services and prevention.

This format allows you to work not only with the requests of users who are already looking for a specific doctor or medical service, but also to attract the audience through informational search queries.

The content also helps to reveal the benefits of the clinic in more detail, explain the features of individual procedures and lead the user to an appointment for a consultation.

The site is adapted to work with different types of devices.

The user can view services, find a doctor, read prices, leave a request and view contact information regardless of whether he is using a computer, tablet or smartphone.

For a medical center, this is especially important, since a large number of users are looking for a doctor or a necessary service directly from a smartphone.

As a result, the following is implemented:

• Modern site of the medical center and hearing rehabilitation center.
• Convenient structure of medical services and directions.
• Directory of doctors by specialty.
• Online appointment.
• Individual pages of medical services.
• Hearing diagnosis and hearing rehabilitation section.
• Catalog of ultrasound examinations and laboratory analyses.
• Comprehensive Check-Up programs.
• Information about prices, hours of operation and two locations of the clinic.
• Patient record feedback forms.
• Information section with articles and useful materials.
• Adaptive version of the site for mobile devices.

Auris Medical Center is an example of a medical site that combines an informational component, a catalog of services, a presentation of a team of specialists, and convenient recording tools. Thanks to the structured navigation, the user can quickly find the necessary doctor or service, familiarize himself with the conditions and cost, and then make an appointment online or by phone.