Case study of ecoinlab.com.ua site development

The main goals of the project:

• Create a modern corporate site that emphasizes the company's expertise and scientific approach.
• It is convenient to structure a large list of laboratory, research and consulting services.
• Create separate pages for key areas and services.
• Present the laboratory's competencies and research areas in detail.
• Show company certifications, benefits and experience.
• Add reviews of corporate clients.
• Implement a convenient online form for consultation.
• Prepare the structure of the site for SEO-promotion of certain areas of services.

The site is implemented on WordPress is a platform that allows you to conveniently manage a large number of pages and content, add new services and research areas, and scale the site as the company grows.

Design and UX/UI

When creating the design, it was important to combine environmental topics, technology and professionalism of the laboratory.

The visual style is built around the theme of nature, environmental research and laboratory precision. Large thematic images, modern typography and concise composition help to form the image of an expert B2B company.

Special attention is paid to the structure of the site. A large list of services is divided into three main areas:

• Laboratory services — analysis of atmospheric air, water and soils, research of noise, vibration, radioactivity and other measurements.
• Research — ecotoxicological and biological studies of flora and fauna, effects on bees, birds, fish, soil organisms, red book species and natural areas.
• Project services and consulting — ATS, emissions inventory, sanitary protection zones, special water use, waste management, environmental reporting, certification and other regulatory services.

For individual services, their own landing pages have been created, which allows for a detailed explanation of their specifics and at the same time forms a good basis for SEO promotion.

The website implements:

• expanded catalog of environmental services with multi-level navigation;
• separate pages of laboratory, biological and project services;
• online form for consultation request;
• block with benefits and key directions of the company's work;
• presentation of certificates and documents confirming the laboratory's professionalism;
• block with feedback from corporate customers;
• contact page with phone, email and address;
• integration with Google Maps for fast routing;
• transitions to the company's social networks;
• CTA-elements for a quick transition from familiarization with the service to consultation.

The application form is built as simply as possible: the user can leave his name, surname and phone number, after which the company's team will contact him to clarify the details.

The site is adapted for smartphones, tablets and desktop devices.

Given the large number of services and nested pages, special attention was paid to convenient mobile navigation, readability of content and accessibility of the main CTAs.

Forms, contact information, blocks of services and reviews are correctly rearranged for small screens, allowing you to quickly find the right direction and leave a request even from a smartphone.

As a result, the following is implemented:

• a modern corporate site for an ecological laboratory;
• clear structure of a large number of complex professional services;
• separate landing pages for laboratory research, biological research and environmental consulting;
• presentation of expertise, certificates and experience of the company;
• block with reviews of real corporate clients;
• a convenient system for receiving consultations and new applications;
• adaptive interface for all major types of devices;
• structure suitable for further SEO promotion of individual services.

ECOINLAB is an example of how a modern corporate site can make a large list of complex professional services understandable to the client, emphasize the company's expertise, and turn the web resource into an effective tool for attracting B2B applications.