DoubleClick Digital Marketing Platform is Google's platform for buying display advertising, which consists of several integrated services and allows you to plan, create and implement campaigns from different advertising networks.
Double Click includes the following services:
- DoubleClick Campaign Manager.
- DoubleClick Search.
- DoubleClick Studio.
- DoubleClick Bid Manager.
- DoubleClick for Publishers.
- Campaign Manager (DCM)
Platform foundation. You can use it to optimize impressions, schedule placements, adjust targeting and timing, get reports, and more.
Search (DSS)
The tool helps people who want to advertise on multiple search engines. With DSS you can manage advertising campaigns, bids and analyze different search engines.
Bid Manager (DBM)
Purchase of advertising impressions at the best prices depending on the goals of the advertiser. Real-time bidding allows you to optimize bids and predict the number of impressions.
Studio
A tool for creating and managing ads, but with more functionality.
DoubleClick for Publishers (DFP)
For those who plan to sell advertising space. The operation of the service is similar to the operation of the Google AdSense service, but it allows you to sell advertising not only in AdSense, but also in other advertising networks.
Main advantages of using DoubleClick
- Detailed cross-platform statistics.
- Insurance against low-quality advertisement placement.
- Adaptive multimedia remarketing.
- Similarity Targeting.
- Purchasing advertising through direct purchases.
- Detailed cross-platform statistics
Cross-platform tracking, this feature allows you to get data about a user's activity on a separate platform. Statistics show the most effective advertising channels. This advantage makes it much easier to optimize your ads.
Insurance against poor quality advertising
DoubleClick services guarantee placement of advertisements on resources with high-quality content. Thanks to this, the overall effectiveness of digital advertising increases, as well as the saving of the advertising budget.
Adaptive multimedia remarketing
DoubleClick analyzes the behavioral factors of potential customers. Allows you to create more personalized ads that can significantly increase the reach of your audience.
Similarity Targeting
Using the fairly new targeting type "Lookalile". DoubleClick analyzes affiliates to find a loyal audience that might like the products or services your company offers.
Buying ads with direct purchase
The possibility of renting a specific place under an advertising banner. For example, in the very center of the main page. This method allows you to get a large number of impressions without the need to participate in the auction.
