What does a PPC specialist do?
A PPC specialist or PPC manager adjusts the display of ads to the right target audience on various platforms, such as website banners or YouTube ads, and attracts new customers.
Calculates what can be achieved with a certain budget, constantly optimizes after launch - doing everything to cost less per click or conversion, but bring a higher result, that is, a conversion. And after the end of the advertising campaign, he makes a report on its effectiveness.
The work combines creativity and numbers: the PPC manager can offer ideas for creatives, combine them, but at the same time, one must not forget about conversion and statistics.
What is the PPC manager responsible for?
The specialist fully controls the advertising campaign in search engines and partner resources. The implementation of the strategy construction project begins.
Contextual advertising specialist:
- analyzes the topic of the product/service;
- studies niche, competitors;
- develops target audience;
- selects keywords;
- creates advertisements;
- controls the implementation of the budget;
- evaluates the results.
Two PPC manager work formats are possible. In small companies, the specialist performs the entire work cycle independently, in large agencies he is responsible for setting tasks and monitoring their execution, involving programmers, designers, copywriters, etc.
So, the simplest answer to the question "who is a ppc manager" is a person responsible for effectively attracting paid targeted traffic to the client's resource.
What skills does a PPC specialist need?
PPC manager work is impossible without knowledge of Google Analytics, Google AdWords, Google Tag Manager. He may also need other tools, it all depends on the customer's goals.
A PPC specialist should be able to:
- create ad groups;
- collect the semantic core and negative words;
- work with budgets, with tariffs in the advertising office;
- use analytics to understand how successful a campaign is or to collect data on audience behavior;
- configure retargeting;
- choose headlines that sell and write ad copy.
Persistence, attention to detail, analytical and logical thinking, creativity, the ability to correctly interpret a large amount of information will be required from the PPC manager.
Where to find a PPC specialist?
You can search for a PPC specialist through acquaintances, social networks. network, and you can also refer to iWeb.
Our experts will help you:
- Increase sales through advertising in search engines and social networks;
- Get more customers;
- Effectively use the advertising budget;
- Get the right target audience.
- The iWeb company specializes in complex solutions for the promotion of sites on the Internet. Our company is a certified agency in the Google Partners program.
